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Digital Marketing has long since made its place as an integral part of mainstream marketing activity in the developed countries, though in India, it is just beginning to be recognized. This is mainly due to the fact that India is still to fully recognize the huge potential that the internet and mobile technologies hold.

Low awareness about Digital Marketing and its working along with a general reluctance for experimenting with new things further slow down India’s progress in this field. However, all is not lost, as in the last two years, the decade old Indian Online Industry has shown a steep growth in online marketing and continues to gain momentum.

 
India's digital news monitor
Industry Moves: Airtel COO Joins Tanla Mobile As CEO
By Rafat Ali - Tue 24 Jul 2007 12:21 AM PST
N V Subba Rao, former Chief Operating Officer for Bharti Airtel, has joined mobile content solutions firm Tanla Mobile as CEO...the company is a division of Tanla Solutions, based in Hyderabad. He will now head the business and operations for Tanla Mobile in North and South America.
 
 
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Internet & Mobile Association of India is convenes various online marketing conferences.

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AdCenter Releases Click Quality Reports
MSN AdCenter has released new reporting services, with better information on traffic quality. Included are ad clicks with low or unclear commercial intenternet...
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The Saboteurs Of Search
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JULY 23, 2007
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Research released today by interactive media consultancy, Conchango and trends predictor, The Future Laboratory...

Research shows that the public is calling for the return of ‘Expert-generated content’

  
  
 
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