Digital Marketing has long since made its place as an integral part of mainstream marketing activity in the developed countries, though in India, it is just beginning to be recognized. This is mainly due to the fact that India is still to fully recognize the huge potential that the internet and mobile technologies hold.
Low awareness about Digital Marketing and its working along with a general reluctance for experimenting with new things further slow down India’s progress in this field. However, all is not lost, as in the last two years, the decade old Indian Online Industry has shown a steep growth in online marketing and continues to gain momentum. |
